Ten Ways to Market Your Print on Demand Business
Today’s the day! In our very last episode of Lissa Talks Print on Demand, we are going to talk about something fun: ten ways to market your print on demand business. This is a fun episode jam packed with a bunch of information where we can kinda, like, celebrate the fact that there is SO MUCH creators can do with print on demand. Whether you’re an artist, someone new to designing, or a small business owner just wanting to add merch. The sky is just, like, totally the limit. So excited for this one!
In our fifteenth episode of Lissa Talks Print on Demand, we are talking marketing!
Welcome to my limited series on Print on Demand! In our fifteenth (and final!) episode I discuss:
10 Ways to Market Your Print on Demand Shop
How More Advertising = More Recognition
Marketing Within Your Genre
Wanna know this episode in one quote? Awesome! I’ve got you!
“When you’re new to business, ads can feel like a bad word. When you’re new to POD, niching down can feel like a bad word. One great thing about POD is that you don’t really need to niche down completely, especially if you’re selling on a platform. However, the more niched down you are, the easier it’s going to be to market.
Here’s what I mean! If you sell floral wall pennants with cute positive affirmations, you can easily start to brainstorm your dream customer. If you sell wall pennants and pillows and candles with no repeat designs or repeat themes, it will be harder to market what you’re creating. See this as an opportunity! The more you build your shop, the more opportunities you’re going to have, both in advertising and overall growth.”
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Literally forever obsessed with Printify. I use Printify for all of my print on demand printing and I’ll never stop singing their praises. They’re incredible! For design work, I’m totally in love with Canva and also love finding extra artwork + fonts on Creative Fabrica and Creative Market. For photography, I shoot with a Canon R6 and most of my mockup photographs are taken with the 35L or 50L. I do all of my editing in Adobe Lightroom and have since 2011! It’s my jam!
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Based in Fayetteville, Arkansas Lissa Chandler is a portrait and wedding photographer. Lissa is also the owner of Opal and June where she offers mockup photographs, bookish + history merch, and the dreamiest photoshoot dress rentals. Additionally, Lissa is the host of the podcast Your Photographer Mom. As a creative photographer in Northwest Arkansas, Lissa doesn’t niche down on a genre. She niches on a feeling instead! That feeling? The huge, happy feeling of hope and excitement that you feel as a kid opening up a huge box of 120 crayons. Sound like a feeling you remember? Let’s shoot!